Developing a Social Media Content Marketing Strategy
Developing a social media content marketing strategy is important if you want to maximize the potential of your social media presence. Creating a strategy will help you create a plan to reach your target audience, target the right people, and monitor your progress.
Develop a strategy
Developing a social media content marketing strategy is not an exact science. Instead, it is a process that involves the use of analytics to determine what works and what doesn’t. The result is a social media content plan that shows when, what and how to share.
The first step is to define your business objectives. This may include brand awareness, customer engagement or improving customer retention. Each goal is the product of a particular strategy. A successful social media content marketing strategy should be able to help you reach these goals.
The second step is to find out which content works best for you. There are many tools available that can help you do this. Buzzsumo can show you which content pieces are most popular on social networks. It also has a free trial to test out its features.
Once you have a grasp on which content works best, you can determine the best time and place to post it. You can also use tools such as SocialPilot to schedule posts ahead of time. This will help ensure consistency across your social media accounts.
Target the right people
Using social media to your advantage means churning out content that isn’t spammy and in the proper context. Creating engaging content that provides useful information is a good way to build brand equity and establish a cult like following among the swarms of savvy social media savants. There are a number of free social media marketing tools that you can use to build a community of like minded professionals. The top of the line tools include LinkedIn, Facebook and Twitter. The most obvious benefit is the ability to reach a targeted audience without having to pay for advertising. The only downside is that you’re competing with other marketers and their burgeoning fan bases. A good strategy is to segment your audiences based on demographics and interests to create a community that is more akin to a real life social network than a virtual one.
The best way to do this is to find the most active social media communities that are aligned with your business. This is a great way to find out what your target audience is looking for and how to best serve them.
Create visually-driven content
Creating visually-driven social media content marketing can increase the reach and impact of your marketing message. This can help you create a powerful presence on social media, boost brand awareness, and generate more leads.
Visually-driven social media content marketing should be used to communicate your brand’s personality and values. It can also help you create a more engaging reading experience for your audience.
For example, you can use illustrations and screenshots to show the processes behind your company’s products and services. You can also incorporate graphics and animated GIFs. You can even use interactive visuals, such as virtual reality, to make your content more engaging.
For example, a visual post about a holiday should include icons and pictures that show the spirit of the season. You can also create an interactive map template that includes statistics relevant to your audience.
You can also use animated Visme templates to add interactive visuals to your blog posts. You can also add popups and hover effects. You can even link out to a landing page.
Monitor your progress
Keeping track of progress with social media content marketing is important because it lets you determine whether your content strategy is effective or not. It also lets you adjust your strategy based on what you see in your data. If you see that your video content is performing better than your pictures, then you might want to modify your content strategy.
You can track your progress with social media content marketing by using reliable analytics. There are twenty plus metrics you can use. Some of the popular tools include Sprout Social, TweetReach and HubSpot. They can be used to analyze your social media accounts and identify which social media sites are the most effective for your business.
You also need to define goals for your campaign. These goals should be measurable in numbers and have a time frame. You can then use key performance indicators (KPIs) to determine whether you’re making progress. Some of the most important KPIs are number of new clients, engagement, and impressions.